Domain As the first step to your new online presence, your domain name is one of the critical factors in the success of your online endeavour. In the online world, your domain name is the equivalent of your store name and address (location) all rolled into one. A good domain name contributes directly to the bottom line through traffic generation (type-in and search engine) and improved brand image (better conversion to sales due to increased credibility). Make sure you consider the value of these benefits when determining your acquisition budget. Finally, don’t forget that acquiring a premium domain name is an investment, not an expense. Your domain name is an asset, one that usually increases in value over time and can later be resold for a profit. Hosting is the term that is used when publishing a web-site on the World Wide Web. Once you have developed your web-site, a server is required to store it and deliver it to the Internet when required. Due to the costs and technical expertise required to accomplish this, individuals and organizations partner with a hosting company to lower their costs while retaining performance and reliability
